Week 15: Leveraging Video Content
Week 15: Leveraging Video Content – Engage Your Audience Like Never Before
In today’s digital world, video content is one of the most powerful tools you can use to connect with your audience. It’s no secret that videos receive higher engagement rates than other types of content. Whether on social media, email marketing, or your website, video content allows you to engage with your audience in a personal, authentic way, making your message much more impactful.
Why Video Content Works
Videos allow you to communicate not only with words but also with tone, body language, and facial expressions, creating a much more intimate connection. People feel like they know you, and they can see the passion behind your message. Video content provides an opportunity to showcase your personality and your brand in a way that written posts simply can’t replicate.
In Ecclesiastes 4:9-10, the Bible says, “Two are better than one, because they have a good return for their labor: If either of them falls down, one can help the other up.” Just like in partnerships, video content allows you to build stronger connections by combining your voice, visuals, and energy to create a more dynamic interaction with your audience. It’s a way to “lift up” your message and make it resonate with others.
The Power of Behind-the-Scenes Content
One of the best ways to use video is to give your followers a behind-the-scenes look at your work, process, or daily life. People love to feel like they’re getting an inside look into how things happen. This kind of content humanizes your brand and makes it more relatable. Whether you’re sharing the process behind a project, a sneak peek into your workspace, or a glimpse of your team at work, behind-the-scenes content invites your audience into your world and helps them feel connected to your journey.
Just as Jesus modeled transparency and authenticity throughout His ministry, showing the true nature of His purpose, your behind-the-scenes videos allow your audience to see the real, unpolished side of your business. In Matthew 5:14, it says, “You are the light of the world. A town built on a hill cannot be hidden.” Just as light shines brightly for all to see, your behind-the-scenes content can reveal the authenticity and transparency of your brand, helping your audience trust you more deeply.
Action Tip: Film a Behind-the-Scenes Clip and Share It
To take advantage of video’s power, film a behind-the-scenes clip this week and share it with your audience. Here are a few ideas for what to film:
A peek into your workspace: Show where the magic happens, whether it’s your office, your home studio, or your creative space.
Your daily routine: Let people see how you structure your day, how you work, and what keeps you motivated.
The making of a product or service: If you offer physical products, share how they are created or packaged. If you offer services, give insight into your process or workflow.
A sneak peek of an upcoming project: Tease a new product, service, or event that’s in the works.
Keep it authentic and simple—your followers want to connect with the real you, not a polished version.
Why It’s Important to Keep Video Authentic
Authenticity is key to building trust with your audience. People connect more with the “real” side of your brand than the perfectly curated images and posts. In 2 Corinthians 4:2, Paul writes, “Rather, we have renounced secret and shameful ways; we do not use deception, nor do we distort the word of God.” Your behind-the-scenes video doesn’t have to be perfect—it just needs to reflect your true self and your honest effort to engage with your audience.
Conclusion: Get Comfortable with Video
As you grow your business, video content is a tool you can’t afford to overlook. Not only does it drive engagement, but it also allows your audience to feel more personally connected to you.
Action Tip for This Week: Film a behind-the-scenes clip and share it with your audience to build a more authentic, personal connection. It could be a simple but powerful way to engage with your followers and let them see the real, behind-the-scenes work you put into your business.
Scripture References:
Ecclesiastes 4:9-10 – “Two are better than one, because they have a good return for their labor: If either of them falls down, one can help the other up.”
Matthew 5:14 – “You are the light of the world. A town built on a hill cannot be hidden.”
2 Corinthians 4:2 – “Rather, we have renounced secret and shameful ways; we do not use deception, nor do we distort the word of God.”
By leveraging video, you’re not only boosting engagement but also allowing your audience to see the real you—building trust and loyalty along the way. Take action today and show your followers the behind-the-scenes side of your business!
