Week 10: The 80/20 Rule for Content
Week 10: The 80/20 Rule for Content
Balancing the type of content you share is key to building trust and maintaining engagement with your audience. The 80/20 rule suggests dedicating 80% of your content to providing value—educating, entertaining, or inspiring your audience—and 20% to promoting your products or services. This approach reflects the principle of serving others, as highlighted in Philippians 2:4: “Not looking to your own interests but each of you to the interests of the others.”
Why the 80/20 Rule Works
Content that focuses on value builds trust, fosters relationships, and positions your brand as an authority. When you occasionally promote your offerings, your audience is more likely to respond positively because they see you as a genuine resource, not just a business. Proverbs 11:25 reminds us, “A generous person will prosper; whoever refreshes others will be refreshed.” By giving generously through your content, you set the stage for meaningful connections.
How to Apply the 80/20 Rule
Prioritize Value:
Share tips, tutorials, stories, and insights that address your audience’s needs and interests.
Offer actionable advice that makes their lives easier or more fulfilling.
As Acts 20:35 says, “It is more blessed to give than to receive.” Providing value first is a way to give back to your audience.
2. Strategic Promotion:
Use the remaining 20% of your content to highlight your products, services, or special offers.
Showcase how your offerings solve problems or meet specific needs.
Matthew 5:16 encourages, “Let your light shine before others, that they may see your good deeds and glorify your Father in heaven.” Promote with authenticity and a focus on serving others.
3. Balance is Key:
Avoid overwhelming your audience with promotions; instead, integrate them naturally within your content strategy.
Ensure that even your promotional posts provide some value, such as offering a discount or explaining a feature.
Proverbs 16:11 teaches, “Honest scales and balances belong to the Lord; all the weights in the bag are of his making.” Maintaining balance in your content reflects integrity and thoughtfulness.
Action Tip: Share a Tip or Tutorial
This week, post a helpful tip or tutorial that aligns with your audience’s interests. For example, if you’re in fitness, share a quick workout routine; if you’re in finance, share a budgeting hack. Focus on providing actionable advice that your followers can implement immediately.
Moving Forward
The 80/20 rule is a powerful framework for creating content that resonates with your audience while still achieving your business goals. By prioritizing value and maintaining balance, you’ll cultivate trust and loyalty, ensuring long-term success.
Remember the words of Galatians 6:9: “Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.” Stay consistent in serving your audience, and the rewards will follow.
